Future of AR and Live Performance Broadcasts

We helped craft a trifecta between Epic Games and Coachella with support from their streaming partner, YouTube. Working with Coachella Innovation and Flume’s team, we were able to execute the first live stream to add an AR fueled music festival performance. Trail blazing a new era for live festival broadcasts, viewers at home were treated to many surprise and delight moments.

We designed and injected massive AR elements into Flume’s main stage performance

We also infused moments between performances with psychedelic AR bumpers

Bringing The Vision To Life

From concept, PreViz to final pixels, we managed artist and vendor relationships and strategic partnerships developing a multi-year road map for Broadcast AR and beyond.

VIEW THE ARTICLES BELOW TO LEARN MORE ABOUT THE PROJECT