MXR is a quantum leap for Live Visual Content Tools

MXR came about from the need to create faster tools for broadcast and live events. Current live events and broadcast FX are bespoke, time consuming and expensive. The tools we needed didn’t exist, so we built them. MXR was developed in-house by the &Pull and MXR teams.

3D2Vid - GenAI created from real-time 3D input. A worlds first in a creative tool.

YouTube and Google Gemini commissioned the MXR team to create 5 Coachella branded bumpers leveraging Gemini’s cloud based image generation and our real-time broadcast AR video compositing pipeline.

MXR is Gaining Traction Globally

Average User Play Time: 20min